• Dutch startup Equalture secures €2.75M funding to support employers to eliminate bias in the hiring process and make objective decisions
  • HR-tech has developed game-based neuro-assessments with the ultimate aim of increasing diversity and inclusion
  • The round was led by serial entrepreneur Pieter Schoen's Shoe Investments, joined by VC 4impact

The Dutch HR-tech Equalture has announced a €2.75 million round for its game-based neuro-assessments that enhance hiring processes, eliminate bias and promote objective decision making. Equalture has said the funding will enable it to further grow its international customer base, and expand the test library of game-based neuro-assessments, helping companies to evaluate their teams’ and candidates’ (soft) skills and behaviours in an unbiased, scientific way.

Equalture’s mission is to increase diversity and inclusion. The Dutch startup was founded by sisters Charlotte Melkert and Fleur Melkert. The round was led by serial entrepreneur Pieter Schoen’s Shoe Investments, which was joined by existing investor 4impact.

Image credit: EU-Startups

The Melkert sisters founded Equalture after years of working in recruitment. They found candidates being wrongfully and unfairly judged by potential employers based on their resume and appearance, rather than their personality, passions and talents. Equalture helps companies increase the diversity of their teams by providing all candidates with an equal opportunity to get hired, beyond what is on their CV.

Speaking with EU-Startups in 2020, Charlotte Melkert, Co-Founder said:

"In 1482, Leonardo da Vinci wrote the first resume, and… 540 years later, we still rely on CVs when judging candidates… we all know that CVs aren’t predictive of hiring success and heavily increase biases, but still we all stick to this screening method.”

With a library of scientifically-validated gamified assessments, companies can put candidates cognitive skills to the test and get to know the cultural preferences and behaviours of both candidates and their existing team. With this funding, Equalture plans to further grow its international customer base, and expand its test library of game-based neuro-assessments.

Pieter Schoen, Shoe Investment:

“The enthusiasm and perseverance of the entrepreneurs radiates, and at Equalture I also see the most important investor-rule being confirmed: ‘Eerst de vrouw, dan het gebouw’, a Dutch statement which implies good management is the most important thing in order to build a successful startup.”

FYI/Unconscious bias is forming an opinion about candidates based solely on first impressions and the vast majority of research shows unconscious racism, ageism, and sexism play a big role in recruitment. AI/tech is picking up where training falls short on diversity and inclusion.

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